Brand Identity Questionnaire

If you are interested in getting a proposal for a logo / brand identity, please fill out the form below. I know it is a long form, however filling this out allows me to better understand your needs. Help me, help you.


Contact Details

Your Name*
Email*
Website
Your Phone
Brand Details

What is your business or brand name or the exact wording you would like to appear in the logo?*
eg. McDonalds, Fusion Energy Drink.
What was the idea behind the name? Where did it come from?*
What is the overall message you wish to portray with your brand?*
What should people feel when they see or think of your brand?
Summarise your above answer into 5 descriptive keywords.*
eg. masculine, brave, bold, modern, upwardly trending, youthful etc.
Where will your logo be used and seen?*
e.g. Letterhead, Business Card, roll up banner e.t.c (Separate each medium with a comma)
Do you have any particular logo you like, or any personal preferences?
Please list any logos you like here (provide links or logo name), as well as outline any colours you would like to explore or avoid. If you have any specific icons / symbols / images that you would like to associate with your brand, please also list them here.
Please provide any additional details
Business Details

What product(s) or service(s) does your business offer?*
Tell me all about what your business does and why it is running. Please also provide general information about your business such as industry in which your business is and more, years of business e.t.c.
Who is your target market / demographic?*
Who are the people that will patronize you? Tell me what they do, gender, age bracket, occupation, interests, e.t.c.
Who are your competitors and how do you differ from them?*
Provide links/names and descriptions of your competitors and explain how they are different from your own.
How do you intend to market your product or service?
Word of mouth, social media marketing, TV, Radio, print media, e.t.c.
Project Details

Is this a new project or a rebrand?*
When do you need this completed by?*
Do you need a tagline created?*
I can collaborate with you to come up with an on target tagline.
Please state your tagline if any.
If you do not have or need a tagline, please skip this question.
How much are you planning to invest for the project? (NGN)
Design isn't a commodity, this means you will get different costs from every designer you speak to. I personally listen to your specific needs first, and then put together a customised proposal based on these needs. With this said, please provide a rough idea of what you're willing to invest, keeping in mind that the more you can invest, the more I can invest in your project. If you're after just a logo, then skip this question.

Attach images and documents that are relevant to this project.
You can attach images of your old logo, sample logos or design that you want me to take into consideration, documents to guide me, e.t.c. (Max file size = 5MB, accepted file types: .png|.jpg|.doc|.txt|.docx|.gif|.ai|.eps|.pdf|.cdr|.svg). If you have more files than the space allowed here, please send them via mail upon request.

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